Make the strategy in short and long time to enhance market size, brand…
Make the strategy to develop product line up with good quality based on the market demand/trend.
Make sure sales & marketing know well about whole product
- Strategy to develop each kind of product for each channel/zone by custom/season/time based on the market /competitor/vendor summarization
- Summarize, analyze the market/trend based on channel, GFK, sales and marketing data and guide team the direction
- Cooperate with production technical to propose R&D project for production line, efficiency & quality
- Work closely with purchasing & QC Dept. to ensure the quantity volume with high quality for sales on time.
- Support logistics Depts. regarding for overseas shipping docs
- Cooperate with purchasing Dept. to request or update new material from supplier to increase product’s quality and decrease product’s cost.
- Summarize all information and propose improvement recommendation
- Make the plan to launch product to the market based on the demand/competitor’s products and the future trend to develop/drive the suitable product line up for zones/ channels.
- Maintain the good relationship with vendors, find new potential vendors for product line up, audit factory.
- Co-operate with factory to apply the certificate for goods following the Government’s rule before launching to the market.
- Plan to training for PG,PB, sales team, service team...
- Solving the product’s problem from other Dept. or complaint from market....
- Summarize and make the report as request
- Sales in-out/ turnover review and check the forecast, PSI & co-operate with sales team to supply goods on time for sales.
- Analyze the weakness & strength, sales points, benchmark, customs, season, demand, dis/advantage of competitor-channel to give the suggestion or improvement for sales/promotion program to get the best result for sales plan.
- Go on biz trip, meeting with channel with sales team to get the best efficient;
- With sale team: maintain and take care channel
- Co-operate with marketing to design booth, catalogue, POP... display goods in shop with best efficient how/when/where to attract end-user …
- Analyze and decide the price of goods to sell for each channel
- Calculate & control the GP, lost, promotion fee … for sales and marketing
- Control the product fee as well as cut down some cost for the best efficient.