- Defines and develop Consumer & Market researches methodology to get insights, data, motives, behavior, needs & wants... to provide recommendations supporting business strategies & marketing initiatives effectively & efficiently
+ Liaise and work with external research agencies or/and relevant department or/ and ABO for executing consumer researches to get insights, data as well as giving the recommendation to support the strategic & MKT activity planning
+ Conduct internal surveys or researches among distributors to understand their motives, behaviors, business approaches, retailing approaches, needs and wants...
+ Conduct marketing activity concept tests or post-event/campaign evaluation tests based on marketing plan...
+ Implement desk research of competitors to deliver competitor profile
+ Analyze research findings vs business plans to provide insight to business to support the development of brand strategies, product improvements and new products
- Responsible for preparing & delivering Business and brand analysis reporting on a monthly/ yearly tracking to support Marketing & Management Team for business decision making based on GDW:
+ Distributors’ analytic reports: application, renewal, productivity, retention, segmentation, 1st time purchase, repeat purchase, purchase frequency,
+ Investigates the consumer experience to support the development of marketing & brand reputation initiatives
+ Develop market research questions to figure out the business opportunities
+ Brand performance: sales, contribution, CMAB, penetration, brand productivity, brand purchaser...
- Set up & manage customer data system & lead Customer Relationship
+ Work with the regional team to set up, run and evaluate the systems (global platform + tools)
+ Set & customize system application (schemes for different local distributor groups) for communication set & automatically addressed to local distributor groups respectively.
- Management programs planning and execution to strengthen Customers’ engagement & business effectiveness.
+ Work with the brand team to come up integrated quarterly & annual CRM plan & schemes
+ Plan and execute the program: stock planning & communication
+ Work with the regional team to set up the system, run and evaluate the projects
- Be in charge of CRM programs planning and execution to strengthen Customers’ engagement & business effectiveness.
+ Work with brand team & relevant stakeholder to come up the proposal.
+ Plan and execute the programs: stock planning & communication, system set-up, follow-up, adjustment to ensure objective achievement.
+ Deliver report timely as required/ agreed.
