Head of product

Reports to: CEO

Make the strategy in short and long time to enhence market size, brand... make the strategy to develop product line up with good quality based on the market demand/trend; make sure sales & marketing know well about whole product.

Insure the quantity of goods on time as plan, solve the complaint of products. Drive, manage the activity & budget of product team.

PRODUCT/ LINE UP (50%)

Seperate each kind of job for team

Strategy to develop each kind of product for each channel/zone by custom/season/time based on the market /competitor/vendor summarization

Make & control the budget, KPI and plan, deadline for each category yearly, quartly, monthly

Summarize, analyse the market/trend based on channel, GFK, sales and marketing data and guide team the direction

Cooperate with production technical to propose R&D project for production line, efficiency & quality.

Work closely with purchasing & QC dept to ensure the quantity volumn with high quality for sales on time.

Support logistics depts regarding for overseas shipping docs

 Cooperate with purchasing dept to request or update new material from supplier to increase product’s quality and decrease product’s cost.

Summarize all information and propose improvement recommendation

Make the plan to launch product to the market based on the demand/competitor’s products and the future trend to develop/drive the suitable product line up for zones/ channels.

Maintain the good relationship with vendors, find new potential vendors for product line up, audit factory.

Co-operate with factory to apply the certificate for goods following the Government’s rule before launching to the market.

Plan to training for PG,PB, sales team, service team...

Solving the product’s problem from other dept or complaint from market....

Summarize and make the report as request

SALES (25%)

Work with sales dept to make the yearly, quarterly/monthly (forecast) sale plan/promotion based on the current/new model with each channel/customs/ season/customs/ zone.

Sales in-out/ turnover review and check the forecast, PSI & co-operate with sales team to supply goods on time for sales.

Analyse the weakness & strength, sales points, benchmark, customs, season, demand, dis/advantage of competitor-channel to give the suggestion or improvement for sales/promotion program to get the best result for sales plan.  

Go on biz trip, meeting with chanel with sales team to get the best efficience;

With sale team: maintain and take care channel

MARKETING (20%)

Co-operate and support marketing team for some actitivites like roadshow, event, TVC, catalogue, POSM, ect.

Co-operate with marketing to design booth, catalogue, POP... display goods in shop with best efficience how/when/where to attract end-user …

FINANCE (5%)

Make the amount volumn plan and share to finance/strategy dept to know the growth ratio

 Analyze and decide the price of goods to sell for each channel

Calculate & control the GP, lost, promotion fee … for sales and marketing

Control the product fee as well as cut down some cost for the best efficience.

Location: Dis 1, HCMC