Corporate Brand Executive (Chuyên viên Truyền thông Tập đoàn)

MISSION:

Take responsibility for deploying strategies, policies and actions plan of company. He/she is in charge defining concept for brand, managing its development and expansion thereafter; also taking reponsibility for financial figures, resources management, implementation of the procedures and action plans in order to achieve indicated targets.

ACTIVITIES:

- Aligh the company around the brand's direction, choices, tactics and crystalize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals and stratrgies to match up to

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Brainstorm new and innovative growth strategies

- Lead the implementation of new projects, set up team, control resources and progress

- Monitor market trens, research consumer markets and competitors' activities to identify opportunities and key issues

- Oversee merchandising activities, merchandising aids for stores, identify new wholesale opportunities for growth, maintain a healthy inventory for all categories

- Develop strong & productive relationships across all the business divisions

- Improve customer satisfaction continuously. All of his/her decisions ahould be based on optimization of management and operations indicators of assigned scope: Turnover, margin, average shopping basket, frequency, expenses, stock, shrink & losses, productivity, results of exploitation, and compliance with the budget...

- Measure and report performance of all business campaigns, and assess against goals (ROI and KPIs)

- Analyze and anticipate changes about human resources

- Enhance the development of talents and expand promotion opportunities, propose necessary information to increase productivity

- Other tasks assigned by superiors