{"id":385,"date":"2020-10-12T09:27:04","date_gmt":"2020-10-12T09:27:04","guid":{"rendered":""},"modified":"2020-11-05T09:09:51","modified_gmt":"2020-11-05T09:09:51","slug":"03-sai-lam-can-tranh-khi-thuc-hien-chien-luoc-cat-giam-chi-phi","status":"publish","type":"post","link":"https:\/\/jobtest.vn\/hrblog\/03-sai-lam-can-tranh-khi-thuc-hien-chien-luoc-cat-giam-chi-phi","title":{"rendered":"03 Sai l\u1ea7m c\u1ea7n tr\u00e1nh khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1eaft gi\u1ea3m chi ph\u00ed"},"content":{"rendered":"

D\u1ecbch b\u1ec7nh COVID-19 \u0111\u00e3 g\u00e2y ra t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn n\u1ec1n kinh t\u1ebf v\u00e0 m\u1ed9t cu\u1ed9c suy tho\u00e1i k\u00e9o d\u00e0i l\u00e0 \u0111i\u1ec1u kh\u00f3 c\u00f3 th\u1ec3 tr\u00e1nh kh\u1ecfi. \u0110\u00e2y l\u00e0 l\u00fac m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n g\u1ea5p r\u00fat \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1eaft gi\u1ea3m chi ph\u00ed kh\u1ea3 thi nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u01b0\u1ee3c di\u1ec5n ra \u1ed5n \u0111\u1ecbnh. Tuy nhi\u00ean, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o nh\u00e2n s\u1ef1 c\u1ea7n tr\u00e1nh 03 sai l\u1ea7m ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng g\u1eb7p sau \u0111\u00e2y khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n

\"cat<\/p>\n

Nh\u1eefng kh\u00f3 kh\u0103n tr\u01b0\u1edbc m\u1eaft<\/h2>\n

Trong nh\u1eefng giai \u0111o\u1ea1n n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u l\u00e2m v\u00e0o suy tho\u00e1i th\u00ec s\u1ef1 b\u1ea5t \u1ed5n ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eaft. Nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o xem bi\u1ec7n ph\u00e1p c\u1eaft gi\u1ea3m chi ph\u00ed l\u00e0 bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t. Tuy nhi\u00ean, vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed \u0111\u1ec3 ti\u1ebft ki\u1ec7m v\u00e0 thu h\u1eb9p quy m\u00f4 kinh doanh c\u00f3 th\u1ec3 \u0111em l\u1ea1i nh\u1eefng h\u1eadu qu\u1ea3 kh\u00f4ng mong mu\u1ed1n. H\u01a1n n\u1eefa, vi\u1ec7c c\u1eaft gi\u1ea3m qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p b\u1ecf l\u1ee1 nh\u1eefng c\u01a1 h\u1ed9i kinh doanh ti\u1ec1m n\u0103ng. V\u00e0 \u0111i\u1ec1u n\u00e0y khi\u1ebfn t\u00ecnh h\u00ecnh kinh doanh c\u00e0ng tr\u1edf n\u00ean t\u1ed3i t\u1ec7.<\/p>\n

\"catH\u01a1n n\u1eefa, vi\u1ec7c th\u1ef1c hi\u1ec7n c\u1eaft gi\u1ea3m chi ph\u00ed m\u00e0 kh\u00f4ng c\u00f3 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i s\u1ebd kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. Song song v\u1edbi vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed, doanh nghi\u1ec7p n\u00ean t\u1eadp trung t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng kinh doanh. Cu\u1ed1i c\u00f9ng l\u00e0 l\u1eadp c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1eaft gi\u1ea3m chi ph\u00ed d\u00e0i h\u1ea1n m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong qu\u00e1 tr\u00ecnh h\u1ed3i ph\u1ee5c sau n\u00e0y.<\/p>\n

Trong m\u1ed9t v\u00e0i tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p, khi doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed<\/a>, doanh nghi\u1ec7p s\u1ebd c\u00f3 nguy c\u01a1 m\u1ea5t nh\u00e2n t\u00e0i, l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng sa s\u00fat v\u00e0 gi\u1ea3m n\u0103ng su\u1ea5t. Th\u1eadm ch\u00ed, nh\u1eefng sai l\u1ea7m n\u00e0y c\u00f2n g\u00e2y ra h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng, g\u00e2y kh\u00f3 kh\u0103n cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n.<\/p>\n

03 sai l\u1ea7m c\u1ea7n tr\u00e1nh khi c\u1eaft gi\u1ea3m chi ph\u00ed<\/h2>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o nh\u00e2n s\u1ef1 th\u01b0\u1eddng m\u1eafc ph\u1ea3i 03 sai l\u1ea7m l\u1edbn khi h\u1ecd ch\u1ecbu \u00e1p l\u1ef1c c\u1eaft gi\u1ea3m chi ph\u00ed:<\/p>\n

Th\u1ef1c hi\u1ec7n c\u1eaft gi\u1ea3m tr\u00ean di\u1ec7n r\u1ed9ng<\/h3>\n

70% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u01b0\u1ee3c Harvard Business Review kh\u1ea3o s\u00e1t n\u0103m 2009 cho bi\u1ebft h\u1ecd c\u1eaft gi\u1ea3m chi ph\u00ed tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c kinh doanh nh\u01b0 m\u1ed9t ph\u1ea3n \u1ee9ng t\u1ef1 v\u1ec7, ng\u0103n c\u1ea3n s\u1ef1 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00ean doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y nh\u1eb1m \u0111\u1ed1i ph\u00f3 v\u1edbi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh n\u0103m 2009. Nh\u01b0ng \u0111\u00e2y c\u0169ng ch\u1ec9 l\u00e0 bi\u1ec7n ph\u00e1p ng\u1eafn h\u1ea1n.<\/p>\n

Kh\u00f4ng ph\u1ee7 nh\u1eadn r\u1eb1ng, bi\u1ec7n ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng. Tuy nhi\u00ean, \u0111\u00e2y l\u1ea1i l\u00e0 quy\u1ebft \u0111\u1ecbnh g\u00e2y ra \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i. Doanh nghi\u1ec7p s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh ti\u1ebfp theo: N\u00ean c\u1eaft gi\u1ea3m m\u1ea3ng n\u00e0o? N\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e2u?<\/p>\n

K\u00ecm h\u00e3m \u0111\u1ea7u t\u01b0 t\u0103ng tr\u01b0\u1edfng<\/h3>\n

Trong su\u1ed1t qu\u00fd 4 n\u0103m 2007 \u0111\u1ebfn gi\u1eefa th\u1eddi k\u1ef3 suy tho\u00e1i, chi ti\u00eau v\u1ed1n c\u1ee7a S&P 500 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eaft gi\u1ea3m 25% v\u00e0 R&D gi\u1ea3m 55%. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c t\u1ed5 ch\u1ee9c s\u1ebd c\u1eaft gi\u1ea3m \u0111\u1ea7u t\u01b0 xu\u1ed1ng \u0111\u1ebfn m\u1ee9c th\u1ea5p nh\u1ea5t. Ngo\u00e0i ra, nhi\u1ec1u t\u1ed5 ch\u1ee9c \u0111\u00e3 c\u1eaft gi\u1ea3m \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c l\u0129nh v\u1ef1c t\u0103ng tr\u01b0\u1edfng. Quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m n\u00e0y \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c, m\u00f4 h\u00ecnh kinh doanh, c\u01a1 c\u1ea5u t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"cat<\/p>\n

\u0110\u00e1nh m\u1ea5t cam k\u1ebft c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng<\/h3>\n

Trong b\u1ed1i c\u1ea3nh suy tho\u00e1i kinh t\u1ebf, 57% l\u00e3nh \u0111\u1ea1o \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft doanh nghi\u1ec7p \u0111\u00e3 qu\u00e1 v\u1ed9i v\u00e0ng khi c\u1eaft gi\u1ea3m chi ph\u00ed. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 \u0111\u01b0a ch\u00ednh s\u00e1ch c\u1eaft gi\u1ea3m l\u01b0\u01a1ng th\u01b0\u1edfng. Tuy nhi\u00ean l\u1ea1i ch\u01b0a th\u1eadt s\u1ef1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin.<\/p>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o kh\u00f4ng truy\u1ec1n \u0111\u1ea1t s\u1ef1 h\u1ee3p l\u00fd v\u00e0 c\u1ea5p b\u00e1ch trong vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed \u0111\u1ebfn nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd. C\u00e1ch tri\u1ec3n khai n\u00e0y s\u1ebd g\u00e2y \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u0169ng nh\u01b0 s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi doanh nghi\u1ec7p. V\u00ec th\u1ebf h\u1ecd d\u1ec5 d\u00e0ng r\u1eddi kh\u1ecfi doanh nghi\u1ec7p trong giai \u0111o\u1ea1n kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00ean l\u00e0m g\u00ec?<\/h2>\n

\u0110\u1ec3 tr\u00e1nh 3 sai l\u1ea7m k\u1ec3 tr\u00ean, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00ean c\u00e2n nh\u1eafc nh\u1eefng bi\u1ec7n ph\u00e1p sau \u0111\u00e2y<\/p>\n

B\u01b0\u1edbc 1: T\u00ecm ra nh\u1eefng kho\u1ea3n chi ph\u00ed k\u00e9m hi\u1ec7u qu\u1ea3<\/h3>\n

Ki\u1ec3m tra v\u00e0 r\u00e0 so\u00e1t l\u1ea1i to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 t\u00ecm ra l\u0129nh v\u1ef1c c\u1ea7n c\u1eaft gi\u1ea3m chi ph\u00ed. Trong qu\u00e1 tr\u00ecnh n\u00e0y, tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng n\u00ean b\u1ecf qua t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 \u0111\u1ea7u t\u01b0 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi t\u00ecnh h\u00ecnh kinh doanh.<\/p>\n

B\u01b0\u1edbc 2: \u01afu ti\u00ean c\u00e1c m\u1ea3ng kinh doanh ti\u1ec1m n\u0103ng<\/h3>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n ph\u1ea3i l\u1eadp chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i v\u00e0 ph\u1ea3i lu\u00f4n \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 cho c\u00e1c c\u01a1 h\u1ed9i kinh doanh mang \u0111\u1ebfn l\u1ee3i nhu\u1eadn. Ph\u00e2n lo\u1ea1i chi ph\u00ed v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1a v\u00e0o \u0111\u00e2y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 trong c\u00e1c l\u0129nh v\u1ef1c t\u0103ng tr\u01b0\u1edfng.<\/p>\n

B\u01b0\u1edbc 3: Trao \u0111\u1ed5i v\u1edbi l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng<\/h3>\n

Truy\u1ec1n \u0111\u1ea1t v\u1edbi \u0111\u1ed9i ng\u0169 lao \u0111\u1ed9ng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb h\u1ecd trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1eaft gi\u1ea3m chi ph\u00ed. T\u1ea1o nh\u1eefng cu\u1ed9c \u0111\u1ed1i tho\u1ea1i c\u1edfi m\u1edf trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p \u0111\u1ec3 nh\u00e2n vi\u00ean hi\u1ec3u v\u1ec1 t\u00ecnh h\u00ecnh c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng l\u00f2ng trong nh\u00e2n vi\u00ean, t\u0103ng s\u1ef1 g\u1eafn b\u00f3, gi\u1ea3m thi\u1ec3u r\u1ee7i ro thi\u1ebfu h\u1ee5t ngu\u1ed3n lao \u0111\u1ed9ng trong giai \u0111o\u1ea1n kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng sai l\u1ea7m m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1eaft gi\u1ea3m chi ph\u00ed. \u0110\u1ec3 c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n kh\u00f3 kh\u0103n sau \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n ph\u1ea3i \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, th\u1eadn tr\u1ecdng \u0111\u1ec3 kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u1eaft gi\u1ea3m chi ph\u00ed l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc r\u1ea5t nhi\u1ec1u tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n. \u0110\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p c\u1ea7n tr\u00e1nh 03 sai l\u1ea7m sau.<\/p>\n","protected":false},"author":1,"featured_media":1024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cong-dong"},"_links":{"self":[{"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/posts\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":7,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":642,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/posts\/385\/revisions\/642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/media\/1024"}],"wp:attachment":[{"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}