{"id":2811,"date":"2022-03-11T09:42:47","date_gmt":"2022-03-11T09:42:47","guid":{"rendered":"https:\/\/jobtest.vn\/hrblog\/vi\/?p=2811"},"modified":"2022-03-11T09:43:29","modified_gmt":"2022-03-11T09:43:29","slug":"thuong-hieu-ca-nhan-la-gi","status":"publish","type":"post","link":"https:\/\/jobtest.vn\/hrblog\/thuong-hieu-ca-nhan-la-gi","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n?"},"content":{"rendered":"

C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i \u0111ang d\u1ea7n m\u1ea5t ni\u1ec1m tin v\u00e0o qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft m\u00e0 b\u1ea1n c\u1ea7n l\u00e0m l\u00fac n\u00e0y l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ec3 t\u1ea1o ra k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 bao. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng nhau tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi “X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec<\/a><\/strong>?” c\u0169ng nh\u01b0 \u0111\u01b0a ra c\u00e1c v\u00ed d\u1ee5, m\u1eb9o v\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n.<\/span><\/p>\n

1. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/span><\/h2>\n

Kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c ra \u0111\u1eddi v\u00e0o n\u0103m 1997 b\u1edfi m\u1ed9t ng\u01b0\u1eddi t\u00ean l\u00e0 Tom Peters. \u00d4ng n\u00f3i r\u1eb1ng b\u1ea5t k\u1ec3 ch\u00fang ta s\u1ed1ng \u1edf \u0111\u00e2u ho\u1eb7c l\u00e0m vi\u1ec7c trong ng\u00e0nh g\u00ec, ch\u00fang ta \u0111\u1ec1u l\u00e0 CEO c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta ph\u1ea3i kh\u00f4ng ng\u1eebng marketing b\u1ea3n th\u00e2n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c marketing m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n l\u00e0 \u1ea5n t\u01b0\u1ee3ng m\u00e0 ng\u01b0\u1eddi kh\u00e1c ngh\u0129 v\u1ec1 b\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 b\u1ea1n bi\u1ec3u hi\u1ec7n ra b\u00ean ngo\u00e0i nh\u01b0 gi\u1ecdng n\u00f3i, ngo\u1ea1i h\u00ecnh, c\u00e1ch \u0103n m\u1eb7c, c\u00e1ch giao ti\u1ebfp, danh ti\u1ebfng, t\u00ednh c\u00e1ch, ki\u1ebfn th\u1ee9c, nh\u1eefng \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i,…<\/span><\/p>\n

\"X\u00e2y
X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

2. T\u1ea1i sao n\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n?<\/span><\/h2>\n

\u0110\u00e2y ch\u00ednh l\u00e0 3 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i l\u1ea1i kh\u1eb3ng \u0111\u1ecbnh vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u1ea1i quan tr\u1ecdng kh\u00f4ng k\u00e9m vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p nh\u01b0 ph\u1ea7n m\u1edf \u0111\u1ea7u:<\/span><\/p>\n

2.1. T\u1ea1o d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n<\/span><\/h3>\n

Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Nielsen, ch\u1ec9 c\u00f3 kho\u1ea3ng 33% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng c\u00e1c th\u00f4ng \u0111i\u1ec7p t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, trong khi \u0111\u00f3 c\u00f3 kho\u1ea3ng 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng c\u00e1c th\u00f4ng \u0111i\u1ec7p t\u1eeb m\u1ed9t ng\u01b0\u1eddi m\u00e0 h\u1ecd bi\u1ebft.<\/span><\/p>\n

\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n n\u1ebfu b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n l\u00e0 th\u1ee9 khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o. \u0110\u00f3 c\u0169ng l\u00e0 th\u1ee9 \u0111\u1ea3m b\u1ea3o gi\u00e1 tr\u1ecb con ng\u01b0\u1eddi v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea5t ch\u1ea5p c\u00f3 bao nhi\u00eau doanh nghi\u1ec7p kh\u00e1c \u0111ang c\u1ed1 g\u1eafng b\u1eaft ch\u01b0\u1edbc \u00fd t\u01b0\u1edfng ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"T\u1ea1o
Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t<\/figcaption><\/figure>\n

2.2. X\u00e1c l\u1eadp uy t\u00edn<\/span><\/h3>\n

Cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ng\u01b0\u1eddi l\u00e0m c\u00f4ng \u0103n l\u01b0\u01a1ng b\u00ecnh th\u01b0\u1eddng, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n s\u1ebd ph\u1ea7n n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u1edbi b\u1ea1n. Ch\u01b0a c\u1ea7n g\u1eb7p m\u1eb7t ngo\u00e0i \u0111\u1eddi, ch\u1ec9 c\u1ea7n d\u00e0nh v\u00e0i ph\u00fat t\u00ecm ki\u1ebfm t\u00ean tu\u1ed5i c\u1ee7a b\u1ea1n tr\u00ean Google, h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 h\u00ecnh th\u00e0nh \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1ec1 b\u1ea1n.<\/span><\/p>\n

K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u00edch c\u1ef1c s\u1ebd khuy\u1ebfn kh\u00edch nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m h\u01a1n \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n h\u01a1n, ng\u01b0\u1ee3c l\u1ea1i khi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ti\u00eau c\u1ef1c s\u1ebd khi\u1ebfn h\u1ecd r\u1eddi xa b\u1ea1n v\u00e0 chuy\u1ec3n sang ch\u1ecdn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\n

M\u1ed9t minh ch\u1ee9ng \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn nh\u1edd th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 M\u1ea1c V\u0103n Khoa. Xu\u1ea5t th\u00e2n l\u00e0 m\u1ed9t di\u1ec5n vi\u00ean h\u00e0i, sau khi gi\u00e0nh gi\u1ea3i \u00c1 qu\u00e2n gameshow C\u01b0\u1eddi xuy\u00ean Vi\u1ec7t (2015).<\/span><\/p>\n

M\u1ea1c V\u0103n Khoa \u0111\u00e3 c\u00f3 th\u00eam h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t fan h\u00e2m m\u1ed9 nh\u1edd l\u1ed1i di\u1ec5n h\u00e0i t\u1ef1 nhi\u00ean, m\u1ed9c m\u1ea1c v\u00e0 c\u00f3 ph\u1ea7n tinh t\u1ebf. Kh\u00f4ng l\u00e2u sau \u0111\u00f3, nh\u1edd uy t\u00edn c\u1ee7a m\u00ecnh v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1n gi\u1ea3, anh \u0111\u00e3 tr\u1edf th\u00e0nh \u00f4ng ch\u1ee7 c\u1ee7a m\u1ed9t chu\u1ed7i qu\u00e1n b\u00fan \u0111\u1eadu m\u1eafm t\u00f4m n\u1ed5i ti\u1ebfng t\u1ea1i TPHCM.<\/span><\/p>\n

\"Th\u01b0\u01a1ng
M\u1ea1c V\u0103n Khoa<\/figcaption><\/figure>\n

2.3. M\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7<\/span><\/h3>\n

Sau khi x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung suy ngh\u0129, s\u1edf th\u00edch. H\u1ecd c\u00f3 th\u1ec3 s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c l\u00e0m \u0103n l\u00e2u d\u00e0i c\u1ee7a b\u1ea1n, tr\u1edf th\u00e0nh ng\u01b0\u1eddi th\u1ea7y d\u1ea1y d\u1ed7 b\u1ea1n ho\u1eb7c tr\u1edf th\u00e0nh c\u00e1nh tay \u0111\u1eafc l\u1ef1c gi\u00fap \u0111\u1ee1 b\u1ea1n trong vi\u1ec7c ph\u00e1t tri\u1ec3n kinh doanh.\u00a0\u00a0<\/span><\/p>\n

3. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u00e0m \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3<\/span><\/h2>\n

Sau khi ti\u1ebfp c\u1eadn v\u1edbi h\u00e0ng ch\u1ee5c doanh nh\u00e2n v\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang t\u00f4i \u0111\u00e3 v\u1ea1ch ra 11 b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

3.1. \u0110\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n<\/span><\/h3>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi 3 c\u00e2u h\u1ecfi:<\/span><\/p>\n

    \n
  • T\u00f4i l\u00e0 ai?<\/span><\/li>\n
  • T\u00f4i c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec?<\/span><\/li>\n
  • T\u00f4i mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n

    C\u00f3 m\u1ed9t quan ni\u1ec7m sai l\u1ea7m r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 t\u1ea1o ra m\u1ed9t v\u1ecf b\u1ecdc b\u00ean ngo\u00e0i \u0111\u1eb9p \u0111\u1ebd gi\u1ed1ng h\u1ec7t nh\u01b0 ng\u01b0\u1eddi m\u00e0 t\u00f4i mu\u1ed1n tr\u1edf th\u00e0nh.\u00a0<\/span><\/p>\n

    Gi\u1ea3 d\u1ee5 th\u1ef1c t\u1ebf An ch\u1ec9 l\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng nh\u01b0ng An l\u1ea1i mu\u1ed1n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t n\u1eef doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t. V\u1eady \u0111i\u1ec1u An c\u1ea7n l\u00e0m l\u00e0 g\u00ec? \u0110\u1ea7u ti\u00ean l\u00e0 kho\u00e1c l\u00ean m\u00ecnh nh\u1eefng b\u1ed9 vest quy\u1ec1n l\u1ef1c, mang t\u00fai x\u00e1ch h\u00e0ng hi\u1ec7u, \u0111i gi\u00e0y cao g\u00f3t, \u0111eo trang s\u1ee9c \u0111\u1eaft ti\u1ec1n,…v\u00e0 \u0111\u0103ng t\u1ea3i nh\u1eefng b\u1ee9c \u1ea3nh \u0111ang l\u00e0m vi\u1ec7c l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n

    Nh\u01b0ng th\u1eed h\u1ecfi m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 An b\u1ecb m\u1ecdi ng\u01b0\u1eddi ph\u00e1t hi\u1ec7n h\u00f3a ra c\u00f4 \u1ea5y ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng v\u00e0 nh\u1eefng th\u1ee9 \u0111\u1ed3 m\u00e0 c\u00f4 \u1ea5y d\u00f9ng ch\u1ec9 l\u00e0 h\u00e0ng fake th\u00ec An s\u1ebd c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/span><\/p>\n

    \u0110i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n \u0111ang c\u1ed1 \u201cg\u1ecdt ch\u00e2n cho v\u1eeba gi\u00e0y\u201d, v\u1eeba kh\u00f4ng ph\u00f9 h\u1ee3p l\u1ea1i v\u1eeba khi\u1ebfn b\u1ea1n m\u1ec7t m\u1ecfi.\u00a0<\/span><\/p>\n

    Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Pia Silva \u0111\u00e3 n\u00f3i r\u1eb1ng \u201c\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t m\u00e0 b\u1ea1n mu\u1ed1n t\u00ecm ki\u1ebfm ch\u00ednh l\u00e0 b\u1ea1n v\u00e0 h\u00e3y l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1eeb \u0111i\u1ec1u \u0111\u00f3. B\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecba ra, n\u00f3 ph\u1ea3i l\u00e0 con ng\u01b0\u1eddi th\u1eadt c\u1ee7a b\u1ea1n m\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 ph\u00f3ng \u0111\u1ea1i m\u1ed9t ch\u00fat\u201d.\u00a0<\/span><\/p>\n

    \u00c1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y v\u00e0o tr\u01b0\u1eddng h\u1ee3p c\u1ee7a An, thay v\u00ec bi\u1ebfn m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n, c\u00f4 \u1ea5y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n b\u1eb1ng c\u00e1ch chia s\u1ebb nh\u1eefng k\u1ef9 n\u0103ng m\u00e0 c\u00f4 \u1ea5y c\u00f3 v\u00e0 c\u00e1c c\u00e1ch \u1ee9ng x\u1eed ch\u1ed1n v\u0103n ph\u00f2ng b\u1eb1ng gi\u1ecdng v\u0103n h\u00e0i h\u01b0\u1edbc, d\u00ed d\u1ecfm.<\/span><\/p>\n

    Nh\u01b0 v\u1eady x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n nh\u01b0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea1n. \u0110\u00f3 l\u00e0 vi\u1ec7c th\u1ec3 hi\u1ec7n con ng\u01b0\u1eddi \u0111\u00edch th\u1ef1c c\u1ee7a b\u1ea1n c\u00f3 m\u1ee5c \u0111\u00edch v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ph\u1ea3i l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh trung th\u1ef1c c\u00e1c k\u1ef9 n\u0103ng, ni\u1ec1m \u0111am m\u00ea, gi\u00e1 tr\u1ecb v\u00e0 ni\u1ec1m tin c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    \"\u0110\u1ecbnh<\/p>\n

    3.2. Nh\u00ecn nh\u1eadn b\u1ea3n th\u00e2n t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau<\/span><\/h3>\n

    B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 t\u1eebng b\u1eaft g\u1eb7p b\u1ee9c tranh c\u00f3 m\u1ed9t con s\u1ed1 \u0111\u01b0\u1ee3c v\u1ebd tr\u00ean s\u00e0n nh\u00e0 v\u1edbi hai ng\u01b0\u1eddi \u0111\u1ee9ng \u1edf hai ph\u00eda \u0111\u1ed1i di\u1ec7n c\u1ee7a con s\u1ed1.<\/span><\/p>\n

    M\u1ed9t ng\u01b0\u1eddi nh\u00ecn th\u1ea5y \u0111\u00e2y l\u00e0 s\u1ed1 6 nh\u01b0ng ng\u01b0\u1eddi kia l\u1ea1i n\u00f3i r\u1eb1ng m\u00ecnh nh\u00ecn th\u1ea5y s\u1ed1 9. C\u1ea3 hai \u0111\u1ec1u \u0111\u00fang, nh\u01b0ng h\u1ecd l\u1ea1i sai trong m\u1eaft ng\u01b0\u1eddi kia v\u00ec ch\u01b0a \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi c\u00f2n l\u1ea1i \u0111\u1ec3 nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1.<\/span><\/p>\n

    \"Nh\u00ecn<\/p>\n

    Ch\u00ednh v\u00ec v\u1eady, trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, b\u1ea1n h\u00e3y nh\u00ecn nh\u1eadn b\u1ea3n th\u00e2n tr\u00ean nhi\u1ec1u quan \u0111i\u1ec3m v\u00e0 nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau th\u00f4ng qua vi\u1ec7c tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n

    M\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 b\u1ea1n l\u00e0 ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 l\u00e0 \u00f4ng ch\u1ee7, nh\u00e2n vi\u00ean, h\u00e0ng x\u00f3m, b\u1ea1n b\u00e8, v\u1ee3\/ch\u1ed3ng, con trai, con g\u00e1i, cha m\u1eb9, gi\u00e1o vi\u00ean, \u0111\u1ed1i t\u00e1c kinh doanh? N\u1ebfu h\u1ecd ph\u1ea3i m\u00f4 t\u1ea3 b\u1ea1n v\u1edbi ng\u01b0\u1eddi kh\u00e1c, h\u1ecd s\u1ebd n\u00f3i g\u00ec? \u00cdch k\u1ef7 hay r\u1ed9ng l\u01b0\u1ee3ng, ki\u00eau ng\u1ea1o hay khi\u00eam t\u1ed1n, ch\u00e2n th\u00e0nh hay gi\u1ea3 d\u1ed1i, th\u00fa v\u1ecb hay nh\u00e0m ch\u00e1n,….<\/span><\/p>\n

    3.3. Ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng ki\u00ean tr\u00ec c\u1ee7a b\u1ea3n th\u00e2n<\/span><\/h3>\n

    Kh\u00f4ng ph\u1ea3i ch\u1ec9 ng\u00e0y m\u1ed9t ng\u00e0y hai l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3, n\u00f3 l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i, th\u1eadm ch\u00ed l\u00e0 su\u1ed1t \u0111\u1eddi. L\u00fd do b\u1edfi c\u00e1c c\u1ee5 ta c\u00f3 c\u00e2u \u2018mua danh ba v\u1ea1n, b\u00e1n danh ba \u0111\u1ed3ng\u201d, \u0111i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 x\u00e2y d\u1ef1ng danh ti\u1ebfng, uy t\u00edn c\u1ee7a b\u1ea3n th\u00e2n s\u1ebd kh\u00f3 kh\u0103n v\u00e0 l\u00e2u d\u00e0i h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c m\u1ea5t uy t\u00edn.<\/span><\/p>\n

    V\u00ec v\u1eady h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng nh\u1eefng vi\u1ec7c l\u00e0m nh\u1ecf nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u1ebfp h\u00e0ng (x\u1ebfp h\u00e0ng ch\u1edd thanh to\u00e1n, x\u1ebfp h\u00e0ng \u0111i thang m\u00e1y,…) \u0111\u1ec3 r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng ki\u00ean tr\u00ec c\u1ee7a b\u1ea3n th\u00e2n.<\/span><\/p>\n

    3.4. H\u00e0nh x\u1eed trung th\u1ef1c, \u0111\u00e1ng tin<\/span><\/h3>\n

    H\u00e3y l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi vi\u1ec7c b\u1eb1ng s\u1ef1 trung th\u1ef1c \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Th\u1eddi gian c\u00e0ng l\u00e2u, b\u1ea1n c\u00e0ng ch\u1ee9ng t\u1ecf m\u00ecnh l\u00e0 ng\u01b0\u1eddi uy t\u00edn, ng\u01b0\u1eddi kh\u00e1c s\u1ebd ho\u00e0n to\u00e0n tin t\u01b0\u1edfng v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n. \u0110\u00e2y m\u1edbi ch\u00ednh l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n l\u00e2u nh\u1ea5t.<\/span><\/p>\n

    3.5. H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/span><\/h3>\n

    N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n thu\u00ea \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y b\u1eaft \u0111\u1ea7u h\u1ecdc h\u1ecfi kinh nghi\u1ec7m c\u1ee7a nh\u1eefng c\u00e1 nh\u00e2n n\u1ed5i ti\u1ebfng m\u00e0 b\u1ea1n bi\u1ebft.\u00a0<\/span><\/p>\n

    T\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean ra m\u1eaft \u0111\u1ebfn khi th\u00e0nh c\u00f4ng nh\u01b0 hi\u1ec7n t\u1ea1i, h\u1ecd c\u00f3 nh\u1eefng thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o? \u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n b\u1ecb thu h\u00fat v\u00e0 tr\u1edf th\u00e0nh fan c\u1ee7a h\u1ecd?<\/span><\/p>\n

    Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3, c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd t\u00ecm ra \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i cho m\u00ecnh tr\u00ean con \u0111\u01b0\u1eddng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ea5y.<\/span><\/p>\n

    \"H\u1ecdc
    H\u1ecdc h\u1ecfi c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/figcaption><\/figure>\n

    3.6. Khi\u1ebfn b\u1ea3n th\u00e2n m\u00ecnh n\u1ed5i b\u1eadt<\/span><\/h3>\n

    N\u1ebfu b\u1ea1n mu\u1ed1n r\u00fat ng\u1eafn th\u1eddi gian x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00ec b\u1ea1n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng v\u00e0 khi\u1ebfn b\u1ea3n th\u00e2n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd, tuy nhi\u00ean ch\u1ec9 n\u00ean n\u1ed5i b\u1eadt trong khu\u00f4n kh\u1ed5 m\u00e0 th\u00f4i. S\u1ef1 kh\u00e1c bi\u1ec7t kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf v\u1ebb b\u1ec1 ngo\u00e0i m\u00e0 n\u00f3 c\u00f2n b\u1eaft ngu\u1ed3n t\u1eeb:<\/span><\/p>\n