{"id":2227,"date":"2021-12-23T06:29:34","date_gmt":"2021-12-23T06:29:34","guid":{"rendered":"https:\/\/jobtest.vn\/hrblog\/vi\/?p=2227"},"modified":"2021-12-27T03:32:02","modified_gmt":"2021-12-27T03:32:02","slug":"swot-la-gi","status":"publish","type":"post","link":"https:\/\/jobtest.vn\/hrblog\/swot-la-gi","title":{"rendered":"Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn chi ti\u1ebft 2021"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_SWOT_la_gi\">1\/ SWOT l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_Phan_tich_SWOT_la_gi\">2\/ Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#3_SWOT_duoc_ap_dung_trong_linh_vuc_nao\">3\/ SWOT \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c n\u00e0o?<\/a><\/li><li><a href=\"#4_Huong_dan_xay_dung_mo_hinh_SWOT\">4\/ H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh SWOT<\/a><ul><li><a href=\"#41_Strength_The_manh\">4.1 Strength \u2013 Th\u1ebf m\u1ea1nh<\/a><\/li><li><a href=\"#42_Weakness_Diem_yeu\">4.2 Weakness \u2013 \u0110i\u1ec3m y\u1ebfu<\/a><\/li><li><a href=\"#43_Opportunity_Co_hoi\">4.3 Opportunity \u2013 C\u01a1 h\u1ed9i<\/a><\/li><li><a href=\"#44_Threat_Rui_ro\">4.4 Threat \u2013 R\u1ee7i ro<\/a><\/li><\/ul><\/li><li><a href=\"#5_Phan_tich_PEST_la_gi\">5\/ Ph\u00e2n t\u00edch PEST l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#6_Cach_phan_tich_va_lap_chien_luoc_SWOT_chi_tiet\">6\/ C\u00e1ch ph\u00e2n t\u00edch v\u00e0 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SWOT chi ti\u1ebft<\/a><ul><li><a href=\"#61_Thiet_lap_Ma_tran_SWOT\">6.1 Thi\u1ebft l\u1eadp Ma tr\u1eadn SWOT<\/a><\/li><li><a href=\"#62_Phat_trien_Diem_manh\">6.2 Ph\u00e1t tri\u1ec3n \u0110i\u1ec3m m\u1ea1nh<\/a><\/li><li><a href=\"#63_Chuyen_hoa_Rui_ro\">6.3 Chuy\u1ec3n h\u00f3a R\u1ee7i ro<\/a><\/li><li><a href=\"#64_Tan_dung_Co_hoi\">6.4 T\u1eadn d\u1ee5ng C\u01a1 h\u1ed9i<\/a><\/li><li><a href=\"#65_Loai_bo_cac_Moi_de_doa\">6.5 Lo\u1ea1i b\u1ecf c\u00e1c M\u1ed1i \u0111e d\u1ecda<\/a><\/li><\/ul><\/li><li><a href=\"#7_Lich_su_hinh_thanh_ma_tran_SWOT\">7\/ L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh ma tr\u1eadn SWOT<\/a><\/li><li><a href=\"#8_Ai_nen_thuc_hien_phan_tich_SWOT\">8\/ Ai n\u00ean th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT?<\/a><\/li><li><a href=\"#9_Vi_du_phan_tich_ma_tran_SWOT_cua_Nike\">9\/ V\u00ed d\u1ee5 ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Nike<\/a><\/li><li><a href=\"#10_Ket_luan\">10\/ K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/div>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch hay v\u1ea5n \u0111\u1ec1 n\u00e0o trong l\u0129nh v\u1ef1c marketing ho\u1eb7c kinh doanh, ng\u01b0\u1eddi ta th\u01b0\u1eddng s\u1eed d\u1ee5ng <\/span><b>m\u00f4 h\u00ecnh SWOT<\/b><span style=\"font-weight: 400;\">. V\u1eady ph\u00e2n t\u00edch <a href=\"https:\/\/jobtest.vn\/hrblog\/vi\/post\/swot-la-gi\/\"><strong>SWOT l\u00e0 g\u00ec<\/strong><\/a>? <\/span>\u0110\u00e1nh gi\u00e1 SWOT <span style=\"font-weight: 400;\">c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft kh\u00f4ng? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p cho b\u1ea1n \u201ct\u1ea5t t\u1ea7n t\u1eadt\u201d ki\u1ebfn th\u1ee9c v\u1ec1 m\u00f4 h\u00ecnh SWOT v\u00e0 c\u00e1ch ph\u00e2n t\u00edch SWOT hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h2><span id=\"1_SWOT_la_gi\"><strong>1\/ SWOT l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec? \u2013 SWOT l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a 4 c\u1ee5m t\u1eeb trong ti\u1ebfng Anh, t\u01b0\u01a1ng \u1ee9ng v\u1edbi 4 th\u00e0nh t\u1ed1. Bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengths: \u0110i\u1ec3m m\u1ea1nh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weaknesses: \u0110i\u1ec3m y\u1ebfu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opportunities: C\u01a1 h\u1ed9i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Threats: Th\u00e1ch th\u1ee9c<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh ma tr\u1eadn SWOT \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb 4 th\u00e0nh t\u1ed1 tr\u00ean v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn trong ph\u00e2n t\u00edch doanh nghi\u1ec7p, gi\u00fap t\u1ed5 ch\u1ee9c nh\u00ecn th\u1ea5y v\u1ea5n \u0111\u1ec1, t\u1eeb \u0111\u00f3 t\u00ecm ra h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p, h\u00ecnh th\u00e0nh c\u01a1 s\u1edf ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2228\" title=\"SWOT l\u00e0 g\u00ec?\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/swot-la-gi-300x169.jpg\" alt=\"SWOT l\u00e0 g\u00ec?\" width=\"600\" height=\"338\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-la-gi-300x169.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-la-gi-1024x576.jpg 1024w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-la-gi-768x432.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-la-gi-150x84.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-la-gi-696x392.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-la-gi-1068x601.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-la-gi-747x420.jpg 747w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-la-gi-50x28.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-la-gi.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><span id=\"2_Phan_tich_SWOT_la_gi\"><strong>2\/ Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1eeb 4 th\u00e0nh t\u1ed1 c\u01a1 b\u1ea3n trong m\u00f4 h\u00ecnh ma tr\u1eadn SWOT, ng\u01b0\u1eddi l\u00e0m chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch t\u1eebng y\u1ebfu t\u1ed1 c\u1ee7a v\u1ea5n \u0111\u1ec1, chi\u1ebfn l\u01b0\u1ee3c hay s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 \u0111i\u1ec3m m\u1ea1nh: B\u1ea1n s\u1ebd ph\u00e2n t\u00edch xem doanh nghi\u1ec7p, d\u1ef1 \u00e1n ho\u1eb7c s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang l\u00e0 c\u00f3 \u01b0u \u0111i\u1ec3m, th\u1ebf m\u1ea1nh n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<figure id=\"attachment_2229\" aria-describedby=\"caption-attachment-2229\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2229\" title=\"Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/cac-yeu-to-anh-huong-trong-phan-tich-swot-300x168.jpg\" alt=\"Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?\" width=\"600\" height=\"337\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/cac-yeu-to-anh-huong-trong-phan-tich-swot-300x168.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/cac-yeu-to-anh-huong-trong-phan-tich-swot-768x431.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/cac-yeu-to-anh-huong-trong-phan-tich-swot-150x84.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/cac-yeu-to-anh-huong-trong-phan-tich-swot-696x391.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/cac-yeu-to-anh-huong-trong-phan-tich-swot-748x420.jpg 748w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/cac-yeu-to-anh-huong-trong-phan-tich-swot-50x28.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/cac-yeu-to-anh-huong-trong-phan-tich-swot.jpg 800w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2229\" class=\"wp-caption-text\">T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SWOT?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">V\u1ec1 \u0111i\u1ec3m y\u1ebfu: Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi \u0111i\u1ec3m m\u1ea1nh, b\u1ea1n s\u1ebd th\u1eb3ng th\u1eafn nh\u00ecn nh\u1eadn s\u1ef1 th\u1eadt v\u00e0 t\u00ecm ra xem c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang t\u1ed3n t\u1ea1i h\u1ea1n ch\u1ebf, \u0111i\u1ec3m y\u1ebfu n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 c\u01a1 h\u1ed9i: \u0110\u00f3 ch\u00ednh l\u00e0 nh\u00e2n t\u1ed1 m\u00f4i tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u1ec3 gi\u00e0nh l\u1ee3i th\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 th\u00e1ch th\u1ee9c: Nh\u00e2n t\u1ed1 m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn doanh nghi\u1ec7p ho\u1eb7c d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 r\u1ee7i ro trong d\u1ef1 \u00e1n m\u00e0 b\u1ea1n c\u1ea7n nh\u00ecn nh\u1eadn \u0111\u1ec3 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 ph\u00f2ng, gi\u1ea3i quy\u1ebft ph\u00f9 h\u1ee3p.<\/span><\/p>\n<h2><span id=\"3_SWOT_duoc_ap_dung_trong_linh_vuc_nao\"><strong>3\/ SWOT \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c n\u00e0o?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch SWOT (hay m\u00f4 h\u00ecnh ma tr\u1eadn SWOT) l\u00e0 k\u1ef9 thu\u1eadt chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 th\u1ecb tr\u01b0\u1eddng g\u00f3p ph\u1ea7n quan tr\u1ecdng v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, plan cho d\u1ef1 \u00e1n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00f9ng m\u00f4 h\u00ecnh ma tr\u1eadn SWOT x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ch\u1ee7 quan, kh\u00e1ch quan c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u00fang v\u1ea5n \u0111\u1ec1 t\u1eeb m\u00f4 h\u00ecnh SWOT c\u1ef1c k\u00ec quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh b\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n v\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u00e0 g\u00ec. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng d\u1ef1a v\u00e0o s\u01a1 \u0111\u1ed3 SWOT \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 kh\u1ea3 thi c\u1ee7a k\u1ebf ho\u1ea1ch. Sau khi nh\u00ecn nh\u1eadn \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1, b\u1ea1n v\u00e0 t\u1ed5 ch\u1ee9c c\u1ea7n thay \u0111\u1ed5i m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng l\u1ea1i qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 ma tr\u1eadn SWOT.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2230\" title=\"SWOT \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c n\u00e0o?\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/swot-duoc-ap-dung-trong-linh-vuc-nao-300x172.jpg\" alt=\"SWOT \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c n\u00e0o?\" width=\"600\" height=\"343\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-duoc-ap-dung-trong-linh-vuc-nao-300x172.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-duoc-ap-dung-trong-linh-vuc-nao-1024x585.jpg 1024w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-duoc-ap-dung-trong-linh-vuc-nao-768x439.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-duoc-ap-dung-trong-linh-vuc-nao-150x86.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-duoc-ap-dung-trong-linh-vuc-nao-696x398.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-duoc-ap-dung-trong-linh-vuc-nao-1068x611.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-duoc-ap-dung-trong-linh-vuc-nao-735x420.jpg 735w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-duoc-ap-dung-trong-linh-vuc-nao-50x29.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/swot-duoc-ap-dung-trong-linh-vuc-nao.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ph\u00e2n t\u00edch SWOT c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1eadp chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brainstorm t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u1ebf m\u1ea1nh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh v\u00e0 lo\u1ea1i b\u1ecf \u0111i\u1ec3m y\u1ebfu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed9i b\u1ed9 nh\u01b0 nh\u00e2n s\u1ef1, ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh&#8230;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh SWOT \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u00e0 \u0111a d\u1ea1ng trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau v\u00e0 n\u00f3 lu\u00f4n lu\u00f4n mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh. B\u1ea5t c\u1ee9 tr\u01b0\u1eddng h\u1ee3p n\u00e0o d\u00f9 l\u00e0 cho c\u00e1 nh\u00e2n hay t\u1ed5 ch\u1ee9c th\u00ec b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ph\u00e2n t\u00edch SWOT \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang \u0111\u1eafn v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf.\u00a0<\/span><\/p>\n<h2><span id=\"4_Huong_dan_xay_dung_mo_hinh_SWOT\"><strong>4\/ H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh SWOT<\/strong><\/span><\/h2>\n<h3><span id=\"41_Strength_The_manh\">4.1 Strength \u2013 Th\u1ebf m\u1ea1nh<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Strengths trong SWOT \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i m\u00e0 doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c \u0111ang c\u00f3 \u0111\u01b0\u1ee3c. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec3m \u01b0u th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7, n\u00f3 c\u00f2n l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh vi\u1ec7c doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m, d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 v\u01b0\u01a1n t\u1ea7m h\u01a1n n\u1eefa.<\/span><\/p>\n<figure id=\"attachment_2231\" aria-describedby=\"caption-attachment-2231\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2231\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/strength-the-manh-300x200.jpg\" alt=\"Strength - Th\u1ebf m\u1ea1nh\" width=\"600\" height=\"400\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/strength-the-manh-300x200.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/strength-the-manh-1024x683.jpg 1024w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/strength-the-manh-768x512.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/strength-the-manh-1536x1024.jpg 1536w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/strength-the-manh-150x100.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/strength-the-manh-696x464.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/strength-the-manh-1068x712.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/strength-the-manh-630x420.jpg 630w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/strength-the-manh-50x33.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/strength-the-manh.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2231\" class=\"wp-caption-text\">Strengths gi\u00fap b\u1ea1n th\u1ea5u hi\u1ec3u m\u00ecnh l\u00e0 ai? M\u00ecnh gi\u1ecfi nh\u1ea5t c\u00e1i g\u00ec?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m m\u1ea1nh kh\u00f4ng h\u1eb3n l\u00e0 t\u00e0i ch\u00ednh, l\u00e0 th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec3m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean h\u00f9ng h\u1eadu, h\u00e3y suy ngh\u0129 v\u1ec1 \u0111i\u1ec3m m\u1ea1nh m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng b\u1ea1n kh\u00f4ng h\u1ec1 thua k\u00e9m \u0111\u1ed1i th\u1ee7, b\u1ea1n kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 tin t\u01b0\u1edfng v\u00e0o \u0111i\u1ec1u \u0111\u00f3. Ch\u1eb3ng h\u1ea1n nh\u01b0 hi\u1ec7n doanh nghi\u1ec7p b\u1ea1n \u0111ang thi\u1ebfu ti\u1ec1m l\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u00f3 chuy\u00ean m\u00f4n, gi\u00e0u kinh nghi\u1ec7m v\u00e0 nhi\u1ec7t nhi\u1ec7t huy\u1ebft. \u0110\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u1ea1nh m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang n\u1eafm gi\u1eef.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh, b\u1ea1 ho\u00e0n to\u00e0n c\u00f3 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh, c\u01a1 h\u1ed9i t\u1ea1o n\u00ean \u0111i\u1ec1u kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. Th\u1ebf nh\u01b0ng, kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft c\u00e1ch nh\u00ecn nh\u1eadn, \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n th\u1ebf m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u00ecm ra \u0111i\u1ec3m m\u1ea1nh, ng\u01b0\u1eddi ta th\u01b0\u1eddng t\u00ecm ki\u1ebfm \u1edf nh\u1eefng kh\u00eda c\u1ea1nh sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ngu\u1ed3n l\u1ef1c \u0111ang s\u1edf h\u1eefu: v\u1eadt ch\u1ea5t v\u00e0 con ng\u01b0\u1eddi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ngu\u1ed3n l\u1ef1c kh\u00f4ng \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c: chuy\u00ean m\u00f4n, kinh nghi\u1ec7m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ec7 sinh th\u00e1i c\u00f4ng ty x\u00e2y d\u1ef1ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quy tr\u00ecnh s\u1ea3n xu\u1ea5t, ch\u1ee9ng ch\u1ec9 s\u00e1ng ch\u1ebf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1eb7c tr\u01b0ng v\u0103n h\u00f3a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u c\u1ea7n l\u01b0u \u00fd khi \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh l\u00e0 b\u1ea1n n\u00ean \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch kh\u00e1ch quan, kh\u00f4ng n\u00ean qu\u00e1 t\u1ef1 tin v\u00e0 \u0111\u1eafc \u00fd. H\u00e3y lu\u00f4n t\u1ecf ra ch\u1eebng m\u1ef1c v\u00e0 chuy\u00ean nghi\u1ec7p khi so s\u00e1nh \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p v\u1edbi \u0111\u1ed1i th\u1ee7.\u00a0<\/span><\/p>\n<h3><span id=\"42_Weakness_Diem_yeu\">4.2 Weakness \u2013 \u0110i\u1ec3m y\u1ebfu<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Weaknesses &#8211; \u0111i\u1ec3m y\u1ebfu bao g\u1ed3m nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m hay h\u1ea1n ch\u1ebf m\u00e0 doanh nghi\u1ec7p ch\u01b0a th\u1ef1c hi\u1ec7n t\u1ed1t, c\u00f3 th\u1ec3 xem nh\u01b0 \u201cg\u00f3t ch\u00e2n Asin\u201d. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u00ean: v\u1ec1 con ng\u01b0\u1eddi, t\u00e0i ch\u00ednh, ngu\u1ed3n l\u1ef1c, t\u00e0i nguy\u00ean v\u1eadt ch\u1ea5t\u2026. Kh\u00f4ng t\u1ed1t \u1edf m\u1ea3ng n\u00e0o th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec3m y\u1ebfu k\u00e9m c\u1ea7n kh\u1eafc ph\u1ee5c.<\/span><\/p>\n<figure id=\"attachment_2232\" aria-describedby=\"caption-attachment-2232\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2232\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/weakness-diem-yeu-300x170.jpg\" alt=\"Weakness \u2013 \u0110i\u1ec3m y\u1ebfu\" width=\"600\" height=\"340\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/weakness-diem-yeu-300x170.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/weakness-diem-yeu-1024x580.jpg 1024w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/weakness-diem-yeu-768x435.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/weakness-diem-yeu-150x85.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/weakness-diem-yeu-696x394.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/weakness-diem-yeu-1068x605.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/weakness-diem-yeu-741x420.jpg 741w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/weakness-diem-yeu-50x28.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/weakness-diem-yeu.jpg 1500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2232\" class=\"wp-caption-text\">Th\u1eb3ng th\u1eafn nh\u00ecn nh\u1eadn \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 k\u1ecbp th\u1eddi c\u1ea3i thi\u1ec7n.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m y\u1ebfu c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng vi\u1ec7c b\u1ea1n\/doanh nghi\u1ec7p l\u00e0m t\u1ec7 nh\u1ea5t ho\u1eb7c nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ea1n\/doanh nghi\u1ec7p \u0111ang n\u00e9 tr\u00e1nh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ra \u0111i\u1ec3m y\u1ebfu b\u1eb1ng c\u00e1ch:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1eafng nghe nh\u1eadn x\u00e9t \u0111\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi xung quanh, c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 nh\u1eadn x\u00e9t c\u1ee7a \u0111\u1ed1i t\u00e1c v\u1ec1 nh\u1eefng kh\u00eda c\u1ea1nh hay chuy\u00ean m\u00f4n doanh nghi\u1ec7p b\u1ea1n ch\u01b0a l\u00e0m t\u1ed1t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng vi\u1ec7c \u0111\u1ed1i th\u1ee7 l\u00e0m t\u1ed1t h\u01a1n doanh nghi\u1ec7p b\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng ngu\u1ed3n l\u1ef1c b\u1ecb gi\u1edbi h\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ea7n c\u1ea3i thi\u1ec7n trong n\u1ed9i b\u1ed9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ea7n c\u1ea3i thi\u1ec7n c\u1ee7a \u0111\u1ed9i ng\u0169<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng mua b\u00e1n ch\u01b0a r\u00f5 r\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00fac l\u1ee3i, v\u0103n h\u00f3a c\u00f4ng ty ch\u01b0a \u0111\u00e1p \u1ee9ng nhu c\u1ea7u nh\u00e2n vi\u00ean<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1eb7t ra m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111ang kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 n\u00e0o c\u1ee7a doanh nghi\u1ec7p b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng khi\u1ebfu n\u1ea1i th\u01b0\u1eddng g\u1eb7p v\u1ec1 review c\u00f4ng ty?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1i sao kh\u00e1ch h\u00e0ng h\u1ee7y \u0111\u01a1n v\u00e0 kh\u00f4ng ho\u00e0n t\u1ea5t giao d\u1ecbch mua h\u00e0ng v\u1edbi doanh nghi\u1ec7p b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1ea5n \u0111\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau c\u1ef1c \u0111ang g\u1eb7p ph\u1ea3i?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t tr\u00ean k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e0i nguy\u00ean n\u00e0o \u0111\u1ed1i th\u1ee7 s\u1edf h\u1eefu c\u00f2n b\u1ea1n th\u00ec kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u00e3y nh\u1edb r\u1eb1ng \u0111i\u1ec3m y\u1ebfu lu\u00f4n t\u1ed3n t\u1ea1i trong m\u1ed7i c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c, kh\u00f4ng ai ho\u00e0n h\u1ea3o v\u00e0 kh\u00f4ng c\u00f3 t\u1ed5 ch\u1ee9c n\u00e0o ho\u00e0n to\u00e0n ch\u1ec9 c\u00f3 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 n\u1eafm b\u1eaft \u0111i\u1ec3m y\u1ebfu v\u00e0 kh\u1eafc ph\u1ee5c n\u00f3 tr\u01b0\u1edbc khi \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n<h3><span id=\"43_Opportunity_Co_hoi\">4.3 Opportunity \u2013 C\u01a1 h\u1ed9i<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p b\u1ea1n. Trong kinh doanh, c\u01a1 h\u1ed9i th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft th\u00f4ng qua m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng k\u00e9o theo c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1eb7t h\u00e0ng d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang s\u1edf h\u1eefu ho\u1eb7c c\u00f3 li\u00ean quan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p b\u1ea5t l\u1ee3i ho\u1eb7c \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111ang \u1edf th\u1ebf \u201cng\u00e0n c\u00e2n treo s\u1ee3i t\u00f3c\u201d c\u00f2n b\u1ea1n \u0111ang n\u1eafm \u201c\u0111\u1ea7u chui\u201d c\u1ee7a n\u00f3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi xu h\u01b0\u1edbng m\u1edbi, trend m\u1edbi, c\u00f4ng ngh\u1ec7 m\u1edbi ph\u00e1t tri\u1ec3n trong khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n chuy\u00ean v\u1ec1 ph\u1ea7n m\u1ec1m ho\u1eb7c li\u00ean quan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c ch\u00ednh s\u00e1ch lu\u1eadt \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo h\u01b0\u1edbng t\u00edch c\u1ef1c<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u01a1 h\u1ed9i gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u00ecm ra con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n, \u0111\u00f4i khi \u0111\u00f3 kh\u00f4ng h\u1eb3n ch\u1ec9 l\u00e0 vi\u1ec7c ph\u00e2n t\u00edch c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch, c\u01a1 h\u1ed9i m\u1edbi n\u1ebfu nh\u00ecn nh\u1eadn v\u00e0 n\u1eafm b\u1eaft t\u1ed1t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 h\u1ee9ng th\u1ecbnh theo h\u01b0\u1edbng ho\u00e0n to\u00e0n m\u1edbi.<\/span><\/p>\n<figure id=\"attachment_2233\" aria-describedby=\"caption-attachment-2233\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2233\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi-300x158.jpg\" alt=\"Opportunity \u2013 C\u01a1 h\u1ed9i\" width=\"600\" height=\"315\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi-300x158.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi-1024x538.jpg 1024w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi-768x403.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi-1536x806.jpg 1536w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi-150x79.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi-696x365.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi-1068x561.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi-800x420.jpg 800w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi-50x26.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Opportunity-Co-hoi.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2233\" class=\"wp-caption-text\">Doanh nghi\u1ec7p bi\u1ebft n\u1eafm b\u1eaft th\u1eddi c\u01a1 h\u1ed9i v\u00e0 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh s\u1ebd s\u1edbm \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn nh\u1eadn c\u01a1 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n theo nh\u1eefng h\u01b0\u1edbng sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng ch\u01b0a ai ph\u1ee5c v\u1ee5 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cdt \u0111\u1ed1i th\u1ee7 m\u1ea1nh c\u1ea1nh tranh trong c\u00f9ng l\u0129nh v\u1ef1c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhu c\u1ea7u m\u1edbi n\u1ed5i cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng \u0111i\u1ec1u lu\u1eadt, quy \u0111\u1ecbnh nh\u00e0 n\u01b0\u1edbc gi\u00fap \u00edch cho ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra \u0111\u1ec3 kh\u00e1m ph\u00e1 \u0111i\u1ec3m c\u00f2n y\u1ebfu c\u1ee7a m\u00ecnh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n quy tr\u00ecnh b\u00e1n h\u00e0ng khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng h\u01a1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng ki\u1ec3u truy\u1ec1n th\u1ed1ng n\u00e0o s\u1ebd th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u quy tr\u00ecnh v\u00e0 n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 t\u00e0i nguy\u00ean n\u00e0o m\u00e0 doanh nghi\u1ec7p ch\u01b0a t\u1eadn d\u1ee5ng h\u1ebft kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m c\u1ea7n l\u01b0u \u00fd l\u00e0, c\u01a1 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 l\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. V\u1eady n\u00ean doanh nghi\u1ec7p b\u1ea1n c\u1ea7n th\u00edch nghi v\u1edbi nh\u1eefng di\u1ec5n bi\u1ebfn thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 bi\u1ebfn ch\u1ee9ng th\u00e0nh c\u01a1 h\u1ed9i.<\/span><\/p>\n<h3><span id=\"44_Threat_Rui_ro\">4.4 Threat \u2013 R\u1ee7i ro<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi c\u01a1 h\u1ed9i lu\u00f4n c\u00f3 th\u00e1ch th\u1ee9c. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u th\u1ef1c t\u1ebf m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t. X\u00e1c \u0111\u1ecbnh \u0111\u00fang nguy c\u01a1 g\u1eb7p ph\u1ea3i t\u1eeb ban \u0111\u1ea7u gi\u00fap b\u1ea1n kh\u00f4ng b\u1ed1i r\u1ed1i tr\u01b0\u1edbc nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2234\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/Threat-Rui-ro-300x160.png\" alt=\"Threat - R\u1ee7i ro\" width=\"600\" height=\"320\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Threat-Rui-ro-300x160.png 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Threat-Rui-ro-150x80.png 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Threat-Rui-ro-696x371.png 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Threat-Rui-ro-50x27.png 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Threat-Rui-ro.png 750w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">R\u1ee7i ro th\u00e1ch th\u1ee9c th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i th\u1ee7 m\u1ea1nh, \u0111\u1ed1i th\u1ee7 m\u1edbi n\u1ed5i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng thay \u0111\u1ed5i b\u1ea5t ng\u1edd trong m\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhu c\u1ea7u m\u1edbi n\u1ed5i cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u01b0ng kh\u00f4ng n\u1eafm b\u1eaft<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00f4ng tin b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng ti\u00eau c\u1ef1c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9, c\u00e1i nh\u00ecn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">R\u1ee7i ro hay th\u00e1ch th\u1ee9c trong m\u00f4 h\u00ecnh SWOT \u0111\u01b0\u1ee3c v\u1ea1ch nh\u1eb1m gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan nh\u1eefng v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n ph\u1ea3i \u0111\u1ed1i m\u1eb7t. C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed1i m\u1eb7t v\u00e0 chu\u1ea9n b\u1ecb c\u00e1c ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng r\u1ee7i t\u1ed1t nh\u1ea5t m\u1ed9t khi v\u1ea5n \u0111\u1ec1 \u1eadp \u0111\u1ebfn.<\/span><\/p>\n<h2><span id=\"5_Phan_tich_PEST_la_gi\"><b>5\/ Ph\u00e2n t\u00edch PEST l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n<figure id=\"attachment_2235\" aria-describedby=\"caption-attachment-2235\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2235\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/Phan-tich-PEST-la-gi-300x165.jpg\" alt=\"Ph\u00e2n t\u00edch PEST l\u00e0 g\u00ec\" width=\"600\" height=\"330\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-PEST-la-gi-300x165.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-PEST-la-gi-1024x562.jpg 1024w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-PEST-la-gi-768x422.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-PEST-la-gi-150x82.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-PEST-la-gi-696x382.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-PEST-la-gi-1068x587.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-PEST-la-gi-765x420.jpg 765w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-PEST-la-gi-50x27.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-PEST-la-gi.jpg 1280w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2235\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh PEST<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">PEST bao g\u1ed3m 4 th\u00e0nh t\u1ed1 sau: Ch\u00ednh tr\u1ecb (P), Kinh t\u1ebf (E), X\u00e3 h\u1ed9i (S), C\u00f4ng ngh\u1ec7 (T).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng m\u00f4 h\u00ecnh SWOT th\u00e0nh ma tr\u1eadn<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh SWOT ban \u0111\u1ea7u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh ma tr\u1eadn \u0111\u1ec3 ph\u00e2n t\u00edch chi ti\u1ebft h\u01a1n c\u00e1c v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 k\u1ef9 thu\u1eadt n\u00e2ng cao \u0111\u1ec3 thi\u1ebft l\u1eadp n\u1ec1n t\u1ea3ng lo\u1ea1i b\u1ecf nh\u1eefng tr\u1edf ng\u1ea1i v\u00e0 k\u00edch th\u00edch nh\u1eefng \u0111i\u1ec1u c\u00f3 l\u1ee3i. G\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SO (maxi-maxi): t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i th\u1ebf \u0111\u1ec3 t\u1ea1o th\u00e0nh c\u01a1 h\u1ed9i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WO (mini-maxi): kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 ph\u00e1t huy \u0111i\u1ec3m m\u1ea1nh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ST (maxi-mini): s\u1eed d\u1ee5ng th\u1ebf m\u1ea1nh \u0111\u1ec3 lo\u1ea1i b\u1ecf nguy c\u01a1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WT (mini-mini): lo\u1ea1i b\u1ecf gi\u1ea3 \u0111\u1ecbnh ti\u00eau c\u1ef1c, h\u1ea1n ch\u1ebf nh\u1eefng \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u00f3<\/span><\/li>\n<\/ul>\n<h2><span id=\"6_Cach_phan_tich_va_lap_chien_luoc_SWOT_chi_tiet\"><b>6\/ C\u00e1ch ph\u00e2n t\u00edch v\u00e0 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SWOT chi ti\u1ebft<\/b><\/span><\/h2>\n<h3><span id=\"61_Thiet_lap_Ma_tran_SWOT\">6.1 Thi\u1ebft l\u1eadp Ma tr\u1eadn SWOT<\/span><\/h3>\n<figure id=\"attachment_2236\" aria-describedby=\"caption-attachment-2236\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2236\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/thiet-lap-ma-tran-swot-300x168.jpg\" alt=\"Thi\u1ebft l\u1eadp ma tr\u1eadn swot\" width=\"600\" height=\"337\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/thiet-lap-ma-tran-swot-300x168.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/thiet-lap-ma-tran-swot-768x431.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/thiet-lap-ma-tran-swot-150x84.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/thiet-lap-ma-tran-swot-696x391.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/thiet-lap-ma-tran-swot-748x420.jpg 748w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/thiet-lap-ma-tran-swot-50x28.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/thiet-lap-ma-tran-swot.jpg 800w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2236\" class=\"wp-caption-text\">T\u1ea1o l\u1eadp ma tr\u1eadn SWOT<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Thi\u1ebft l\u1eadp ma tr\u1eadn SWOT s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng l\u1eadp chi\u1ebfn l\u01b0\u1ee3c theo t\u1eebng y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng ma tr\u1eadn sau SWOT \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y, vi\u1ec7c tr\u00ecnh b\u00e0y theo ki\u1ec3u ma tr\u1eadn n\u00e0y cho ph\u00e9p b\u1ea1n d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh 4 y\u1ebfu t\u1ed1 ph\u00e2n t\u00edch kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa ch\u00fang. V\u1eady th\u00ec, sau c\u00f4ng \u0111o\u1ea1n li\u1ec7t k\u00ea c\u00e1c th\u00f4ng tin v\u00e0o b\u1ea3ng ma tr\u1eadn, \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c cho t\u1ed5 ch\u1ee9c d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 SWOT \u0111\u1ea3m b\u1ea3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n \u0111i\u1ec3m m\u1ea1nh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea3i thi\u1ec7n \u0111i\u1ec3m y\u1ebfu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ea1n ch\u1ebf r\u1ee7i ro<\/span><\/li>\n<\/ul>\n<h3><span id=\"62_Phat_trien_Diem_manh\">6.2 Ph\u00e1t tri\u1ec3n \u0110i\u1ec3m m\u1ea1nh<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ebf m\u1ea1nh l\u00e0 \u0111i\u1ec3m \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch trong m\u00f4 h\u00ecnh SWOT. \u0110i\u1ec3m m\u1ea1nh gi\u00fap doanh nghi\u1ec7p b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 l\u1ee3i th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u01b0 \u0111\u00e3 tr\u00ecnh bay \u1edf tr\u00ean, \u0111i\u1ec3m m\u1ea1nh m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang c\u00f3 c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng, ch\u1ee9ng ch\u1ec9 b\u1eb1ng c\u1ea5p, l\u00e3nh \u0111\u1ea1o c\u00f3 t\u1ea7m\u2026 B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng \u0111\u1ec3 ph\u00e1t huy \u0111i\u1ec3m m\u1ea1nh, b\u1ea1n s\u1ebd khi\u1ebfn doanh nghi\u1ec7p m\u00ecnh c\u00e0ng l\u1edbn m\u1ea1nh v\u00e0 ph\u00e1t tri\u1ec3n. \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p trong x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, b\u1ea1n n\u00ean \u0111\u1eb7t ra m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng v\u1edbi doanh nghi\u1ec7p?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ea3ng n\u00e0o doanh nghi\u1ec7p \u0111ang l\u00e0m t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u00e2y d\u1ef1ng c\u00f3 t\u00ednh \u0111\u1ed9c n\u00e0o n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e0i nguy\u00ean ti\u1ec1n n\u0103ng c\u1ee7a doanh nghi\u1ec7p m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, b\u1ea1n ho\u00e0n to\u00e0n c\u01a1 th\u1ec3 n\u1eafm v\u1eefng th\u1ebf m\u1ea1nh v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, trong qu\u00e1 tr\u00ecnh n\u00e0y, s\u1ebd kh\u00e1ch quan v\u00e0 \u0111a g\u00f3c nh\u00ecn h\u01a1n n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch so s\u00e1nh m\u00ecnh v\u1edbi \u0111\u1ed1i th\u1ee7. Kh\u00f4ng c\u00f3 t\u1ef1 tin nh\u01b0ng kh\u00e1ch quan v\u00e0 th\u1ef1c t\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c t\u00ecm ra th\u1ebf m\u1ea1nh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn th\u00f4ng qua s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, v\u00ec th\u1ebf h\u00e3y bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng n\u00f3.<\/span><\/p>\n<h3><span id=\"63_Chuyen_hoa_Rui_ro\">6.3 Chuy\u1ec3n h\u00f3a R\u1ee7i ro<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb th\u1ebf m\u1ea1nh trong ma tr\u1eadn SWOT l\u00e0 t\u00f4n ch\u1ec9 c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Tuy nhi\u00ean. c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 v\u1eeba t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n th\u1ebf m\u1ea1nh, v\u1eeba c\u1eaft gi\u1ea3m \u0111\u01b0\u1ee3c r\u1ee7i ro c\u00e0ng nhi\u1ec1u th\u00ec l\u1ea1i l\u00e0 chuy\u1ec7n c\u00e0ng kh\u00f3. C\u0169ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho doanh nghi\u1ec7p b\u1ea5y gi\u1edd.<\/span><\/p>\n<figure id=\"attachment_2237\" aria-describedby=\"caption-attachment-2237\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2237\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro-300x157.jpg\" alt=\"Chuy\u1ec3n h\u00f3a r\u1ee7i ro\" width=\"600\" height=\"314\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro-300x157.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro-1024x536.jpg 1024w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro-768x402.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro-1536x804.jpg 1536w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro-150x79.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro-696x365.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro-1068x559.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro-802x420.jpg 802w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro-50x26.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/chuyen-hoa-rui-ro.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2237\" class=\"wp-caption-text\">Doanh nghi\u1ec7p c\u1ea7n h\u1ecdc c\u00e1ch th\u00edch nghi \u0111\u1ec3 bi\u1ebfn r\u1ee7i ro th\u00e0nh c\u01a1 h\u1ed9i<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea1i d\u1ecbch Covid ph\u1ee9c t\u1ea1p, nguy hi\u1ec3m v\u00e0 k\u00e9o d\u00e0i th\u1eddi gian qua ch\u00ednh l\u00e0 m\u1ed9t r\u1ee7i ro, th\u00e1ch th\u1ee9c c\u1ee7a v\u00f4 s\u1ed1 doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. C\u0169ng ch\u00ednh l\u00e0 r\u1ee7i ro kh\u00f3 c\u00f3 th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc nh\u01b0ng n\u1ebfu vi\u1ec7c x\u00e2y d\u1ef1ng v\u1eefng ch\u1eafc v\u00e0 chu\u1ea9n b\u1ecb ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng an to\u00e0n s\u1ebd ph\u1ea7n n\u00e0o gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1ee5 v\u1eefng tr\u01b0\u1edbc kh\u00f3 kh\u0103n n\u00e0y. \u0110\u1ed3ng th\u1eddi l\u00e0 b\u00e0i h\u1ecdc \u0111\u1ec3 doanh nghi\u1ec7p h\u1ecdc c\u00e1ch th\u00edch nghi v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng l\u1edbn c\u00f3 th\u1ec3 x\u1ea3y ra trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<h3><span id=\"64_Tan_dung_Co_hoi\">6.4 T\u1eadn d\u1ee5ng C\u01a1 h\u1ed9i<\/span><\/h3>\n<p><b>Victor Hugo \u0111\u00e3 t\u1eebng n\u00f3i: \u201c<\/b><span style=\"font-weight: 400;\">T\u01b0\u01a1ng lai c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ean: V\u1edbi k\u1ebb y\u1ebfu, n\u00f3 l\u00e0 \u0110i\u1ec1u kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi hay s\u1ee3 h\u00e3i, n\u00f3 l\u00e0 \u0110i\u1ec1u ch\u01b0a bi\u1ebft. V\u1edbi ai d\u0169ng c\u1ea3m, n\u00f3 l\u00e0 C\u01a1 h\u1ed9i\u201d. Kh\u00f4ng ch\u1ec9 ph\u00e1t huy \u0111i\u1ec3m m\u1ea1nh m\u00e0 vi\u1ec7c t\u1eadn d\u1ee5ng t\u1ed1t c\u01a1 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u201ctr\u1edf m\u00ecnh\u201d v\u01b0\u1ee3t qua m\u1ecdi kh\u00f3 kh\u0103n v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecbnh v\u01b0\u1ee3ng h\u01a1n n\u1eefa.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, c\u01a1 h\u1ed9i l\u00fac n\u00e0y l\u00e0 kh\u00e2u ti\u1ebfp th\u1ecb kh\u1ea3 n\u0103ng thu h\u00fat ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p \u0111ang s\u1edf h\u1eefu c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn v\u00ec h\u1ecd ch\u00ednh l\u00e0 ngu\u1ed3n t\u1ea1o ra doanh thu cho doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n<h3><span id=\"65_Loai_bo_cac_Moi_de_doa\">6.5 Lo\u1ea1i b\u1ecf c\u00e1c M\u1ed1i \u0111e d\u1ecda<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1eed ngh\u0129, t\u1ea1i sao c\u00f9ng l\u00e0 Threat nh\u01b0ng \u1edf tr\u00ean l\u1ea1i g\u1ecdi l\u00e0 R\u1ee7i ro c\u00f2n b\u00e2y gi\u1edd l\u1ea1i l\u00e0 M\u1ed1i \u0111e d\u1ecda? C\u00f3 th\u1ec3 n\u00f3i, khi r\u1ee7i ro \u0111i c\u00f9ng th\u1ebf m\u1ea1nh th\u00ec m\u1ee9c \u0111\u1ed9 ch\u1ec9 l\u00e0 r\u1ee7i ro, th\u1ebf nh\u01b0ng khi k\u1ebft h\u1ee3p c\u00f9ng \u0111i\u1ec3m y\u1ebfu th\u00ec ch\u1eafc ch\u1eafn \u0111\u00f3 l\u00e0 m\u1ed1i \u0111e d\u1ecda. M\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng s\u1ebd r\u1ea5t kh\u00e1c bi\u1ec7t.<\/span><\/p>\n<figure id=\"attachment_2238\" aria-describedby=\"caption-attachment-2238\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2238\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa-300x158.jpg\" alt=\"Lo\u1ea1i b\u1ecf c\u00e1c m\u1ed1i \u0111e d\u1ecda\" width=\"600\" height=\"315\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa-300x158.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa-1024x538.jpg 1024w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa-768x403.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa-1536x806.jpg 1536w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa-150x79.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa-696x365.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa-1068x561.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa-800x420.jpg 800w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa-50x26.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/loai-bo-cac-moi-de-doa.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2238\" class=\"wp-caption-text\">M\u1ed9t khi \u0111\u00e3 s\u1edbm nh\u00ecn nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1i \u0111e d\u1ecda, h\u00e3y lo\u1ea1i b\u1ecf n\u00f3<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh ban \u0111\u1ea7u, d\u1ef1 \u0111o\u00e1n v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3m thi\u1ebfu c\u00e0ng nhi\u1ec1u s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ed1i \u0111e d\u1ecda trong ph\u00e2n t\u00edch ma tr\u1eadn SWOT s\u1ebd c\u00e0ng t\u1ed1t. C\u00e1c m\u1ed1i \u0111e d\u1ecda th\u01b0\u1eddng l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0ng c\u0169ng c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 xoay s\u1edf v\u00e0 l\u00e0m gi\u1ea3m thi\u1ebfu m\u1ed1i \u0111e d\u1ecda, bi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t khi \u0111\u00e3 nh\u1eadn ra \u0111\u01b0\u1ee3c m\u1ed1i \u0111e d\u1ecda ti\u1ec1m t\u00e0ng t\u1eeb m\u00f4 h\u00ecnh ph\u00e2n t\u00edch SWOT, doanh nghi\u1ec7p ph\u1ea3i nhanh ch\u00f3ng t\u00ecm c\u00e1ch \u0111\u1ed1i ph\u00f3, gi\u1ea3i quy\u1ebft b\u1ea5t k\u1ec3 m\u1ee9c \u0111\u1ed9 c\u00f3 nh\u01b0 th\u1ebf n\u00e0o \u0111i n\u1eefa. C\u00e0ng s\u1edbm gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, doanh nghi\u1ec7p c\u00e0ng tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng t\u1ed5n th\u1ea5t kh\u00f4ng ng\u1edd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i \u1edf ph\u1ea7n W-O, vi\u1ec7c n\u00e9 tr\u00e1nh v\u1ea5n \u0111\u1ec1 kh\u00f4ng gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1. Th\u1eb3ng th\u1eafn nh\u00ecn nh\u1eadn v\u00e0 \u0111\u1ed1i m\u1eb7t l\u00e0 c\u00e1ch b\u1ea1n gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec1u b\u1ea1n kh\u00f4ng mu\u1ed1n n\u00f3 x\u1ea3y ra, c\u00f2n n\u1ebfu kh\u00f4ng, ch\u1eafc ch\u1eafn r\u1ed3i m\u1ed9t khi m\u1ed1i \u0111e d\u1ecda \u1eadp \u0111\u1ebfn, \u0111i\u1ec1u b\u1ea1n l\u00e0m ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0 gi\u01b0\u01a1ng m\u1eaft nh\u00ecn ho\u1eb7c g\u1ea5p r\u00fat t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft trong v\u00f4 v\u1ecdng.<\/span><\/p>\n<h2><span id=\"7_Lich_su_hinh_thanh_ma_tran_SWOT\"><strong>7\/ L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh ma tr\u1eadn SWOT<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ma tr\u1eadn SWOT \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Albert Humphrey v\u00e0o nh\u1eefng n\u0103m 1960- 1970. \u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u do \u0111\u1ea1i h\u1ecdc Stanford, M\u1ef9 th\u1ef1c hi\u1ec7n. \u0110\u00e2y l\u00e0 d\u1ef1 \u00e1n kh\u00e1 l\u1edbn l\u00fac b\u1ea5y gi\u1edd khi thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb 500 c\u00f4ng ty c\u00f3 doanh thu l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9 \u0111\u1ec3 nghi\u00ean c\u1ee9u l\u00fd do th\u1ea5t b\u1ea1i trong vi\u1ec7c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c doanh nghi\u1ec7p n\u00e0y.<\/span><\/p>\n<figure id=\"attachment_2239\" aria-describedby=\"caption-attachment-2239\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2239\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-212x300.jpg\" alt=\"Ch\u00e2n dung nh\u00e0 s\u00e1ng l\u1eadp m\u00f4 h\u00ecnh ma tr\u1eadn SWOT - Albert Humphrey\" width=\"600\" height=\"850\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-212x300.jpg 212w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-723x1024.jpg 723w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-768x1087.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-1085x1536.jpg 1085w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-150x212.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-300x425.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-696x985.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-1068x1512.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-297x420.jpg 297w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey-35x50.jpg 35w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/nha-sang-lap-mo-hinh-ma-tran-swot-Albert-Humphrey.jpg 1130w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2239\" class=\"wp-caption-text\">Ch\u00e2n dung nh\u00e0 s\u00e1ng l\u1eadp m\u00f4 h\u00ecnh ma tr\u1eadn SWOT &#8211; Albert Humphrey<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh ph\u00e2n t\u00edch SWOT ban \u0111\u1ea7u c\u00f3 t\u00ean g\u1ecdi SOFT, l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a 4 ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean c\u1ee7a:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S = Satisfactory, \u0111i\u1ec3m h\u00e0i l\u00f2ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O = Opportunities, c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 khai th\u00e1c trong t\u01b0\u01a1ng lai<\/span><\/p>\n<p><span style=\"font-weight: 400;\">F = Faults, sai l\u1ea7m \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T = Threats, th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i trong t\u01b0\u01a1ng lai<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd SOFT l\u00e0 ti\u1ec1n th\u00e2n c\u1ee7a m\u00f4 h\u00ecnh SWOT th\u00ec m\u1ed9t s\u1ed1 kh\u00e1c cho r\u1eb1ng kh\u00e1i ni\u1ec7m SWOT \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ri\u00eang l\u1ebb v\u00e0 kh\u00f4ng li\u00ean quan \u0111\u1ebfn SOFT.<\/span><\/p>\n<h2><span id=\"8_Ai_nen_thuc_hien_phan_tich_SWOT\"><b>8\/ Ai n\u00ean th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT?<\/b><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e3nh \u0111\u1ea1o c\u00f4ng ty:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u00f4 h\u00ecnh SWOT l\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f4ng ty, h\u1ecd n\u00ean ch\u1ee7 \u0111\u1ed9ng d\u00f9ng m\u00f4 h\u00ecnh ph\u00e2n t\u00edch SWOT \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p m\u00ecnh. \u0110\u1eb7c bi\u1ec7t, qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch SWOT l\u00e0 vi\u1ec7c kh\u00f4ng th\u1ec3 ti\u1ebfn h\u00e0nh m\u1ed9t m\u00ecnh. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang \u0111\u1eafn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kh\u00e1ch quan nh\u1ea5t, vi\u1ec7c ph\u00e2n t\u00edch SWOT n\u00ean \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1edfi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi v\u1edbi c\u00e1c g\u00f3c nh\u00ecn v\u00e0 quan \u0111i\u1ec3m \u0111a d\u1ea1ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd, sales, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng th\u1ee9 2 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0 \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd, sales, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 b\u1ea3n th\u00e2n kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o qu\u00e1 tr\u00ecnh n\u00e0y. Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT gi\u00fap doanh nghi\u1ec7p g\u1eafn k\u1ebft, \u0111\u1ed9i nh\u00f3m g\u1ea7n g\u0169i v\u00e0 hi\u1ec3u nhau h\u01a1n. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd gi\u00fap nh\u00e2n vi\u00ean h\u1ecdc c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch, t\u1eadp nh\u00ecn xa tr\u00f4ng r\u1ed9ng v\u00e0 d\u1ef1 ph\u00f2ng m\u1ecdi t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 x\u1ea3y ra.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p nh\u1ecf, l\u1ebb<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang t\u1ef1 \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p nh\u1ecf v\u00e0 kh\u00f4ng c\u00f3 nhi\u1ec1u nh\u00e2n vi\u00ean c\u0169ng nh\u01b0 th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp \u0111\u1ec3 ng\u1ed3i l\u1ea1i nh\u01b0 m\u1ed9t nh\u00f3m ph\u00e2n t\u00edch SWOT th\u00ec c\u0169ng \u0111\u1eebng lo l\u1eafng. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn b\u1ea1n b\u00e8, \u0111\u1ed1i t\u00e1c, nh\u1eefng ng\u01b0\u1eddi bi\u1ebft v\u1ec1 doanh nghi\u1ec7p hay th\u1eadm ch\u00ed l\u00e0 nh\u00e0 cung c\u1ea5p. H\u1ecd c\u00f3 th\u1ec3 cho b\u1ea1n nh\u1eefng \u00fd ki\u1ebfn th\u00fa v\u1ecb v\u1edbi g\u00f3c nh\u00ecn kh\u00e1ch quan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n ma tr\u1eadn SWOT \u0111\u1ec3 l\u00e0m c\u01a1 s\u1edf \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c cho th\u1eddi gian s\u1eafp t\u1edbi. Th\u1ebf nh\u01b0ng, m\u1ecdi v\u1ea5n \u0111\u1ec1 lu\u00f4n c\u00f3 th\u1ec3 thay \u0111\u1ed5i b\u1edfi c\u00f2n r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i. V\u00ec th\u1ebf, h\u00e3y th\u01b0\u1eddng xuy\u00ean review m\u00f4 h\u00ecnh SWOT trong v\u00f2ng 6-12 th\u00e1ng m\u1ed9t l\u1ea7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 v\u1eabn n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi startup<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c ph\u00e2n t\u00edch SWOT \u0111\u1ed1i v\u1edbi c\u00f4ng ty startup l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong quy tr\u00ecnh x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch doanh nghi\u1ec7p. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch gi\u00fap h\u1ec7 th\u1ed1ng h\u00f3a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u00eau g\u1ecdi \u0111\u1ea7u t\u01b0 cho m\u1ee5c ti\u00eau t\u01b0\u01a1ng lai.<\/span><\/p>\n<h2><span id=\"9_Vi_du_phan_tich_ma_tran_SWOT_cua_Nike\"><b>9\/ V\u00ed d\u1ee5 ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Nike<\/b><\/span><\/h2>\n<p><b>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Nike<\/b><\/p>\n<ol>\n<li><strong>S\u1ee9c m\u1ea1nh<\/strong><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike l\u00e0 c\u00f4ng ty c\u00f3 s\u1ee9c c\u1ea1nh tranh l\u1edbn trong th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike kh\u00f4ng c\u00f3 x\u01b0\u1edfng s\u1ea3n xu\u1ea5t ri\u00eang n\u00ean g\u00e1nh n\u1eb7ng \u0111\u1ecba \u0111i\u1ec3m v\u00e0 nh\u00e2n c\u00f4ng b\u1eb1ng kh\u00f4ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike h\u01b0\u1edbng \u0111\u1ebfn lean organization \u2013 doanh nghi\u1ec7p t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u1edbi ngu\u1ed3n t\u00e0i nguy\u00ean \u00edt nh\u1ea5t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike m\u1ea1nh v\u1ec1 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, n\u1eafm b\u1eaft xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike l\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang t\u1ea7m qu\u1ed1c t\u1ebf<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_2240\" aria-describedby=\"caption-attachment-2240\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2240\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-300x200.jpg\" alt=\"Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Nike\" width=\"600\" height=\"400\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-300x200.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-1024x683.jpg 1024w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-768x512.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-1536x1024.jpg 1536w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-150x100.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-696x464.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-1068x712.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-630x420.jpg 630w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-50x33.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike.jpg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2240\" class=\"wp-caption-text\">Nike \u0111ang d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\n<p><strong>2. \u0110i\u1ec3m y\u1ebfu<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike l\u00e0 s\u1ea3n ph\u1ea9m th\u1ec3 thao ch\u01b0a \u0111a d\u1ea1ng, phong ph\u00fa v\u1ec1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m. Ph\u1ea7n l\u1edbn thu nh\u1eadp d\u1ef1a tr\u00ean th\u1ecb ph\u1ea7n m\u1eb7t h\u00e0ng gi\u00e0u n\u00ean kh\u1ea3 n\u0103ng lung lay khi th\u1ecb ph\u1ea7n gi\u1ea3m l\u00e0 r\u1ea5t l\u1edbn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ec l\u00e0 l\u0129nh v\u1ef1c b\u00e1n l\u1ebb n\u00ean kh\u00e1 nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 c\u1ea3.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>3. C\u01a1 h\u1ed9i<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m mang l\u1ea1i cho Nike nhi\u1ec1u c\u01a1 h\u1ed9i l\u1edbn. Nike kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ea3n ph\u1ea9m ch\u01a1i th\u1ec3 thao m\u00e0 hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m th\u1eddi trang th\u1ef1c th\u1ee5. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i t\u1ea1o doanh thu v\u00e0 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh theo h\u1ec7 sinh th\u00e1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 ph\u1ee5 ki\u1ec7n, th\u1eddi trang th\u1ec3 thao, k\u00ednh m\u00e1t v\u00e0 trang s\u1ee9c.<\/span><\/li>\n<\/ul>\n<p><strong>4. Th\u00e1ch th\u1ee9c<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00e1 mua b\u00e1n ch\u00eanh l\u1ec7ch theo nhi\u1ec1u \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 kh\u00e1c nhau (th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf) n\u00ean chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn th\u01b0\u1eddng kh\u00f4ng \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian. T\u00ecnh tr\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn t\u00ecnh h\u00ecnh h\u00ecnh s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a Nike b\u1ecb \u1ea3nh h\u01b0\u1edfng. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 chung c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng gi\u00e0y d\u00e9p, qu\u1ea7n \u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111ang r\u1ea5t c\u1ea1nh tranh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u0129nh v\u1ef1c b\u00e1n l\u1ebb nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn v\u1edbi Nike. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c gi\u00e1 r\u1ebb h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m c\u00f9ng ph\u00e2n kh\u00fac.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a Nike tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u l\u00e0 nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d \u0111\u00e1ng g\u1eddm.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_2241\" aria-describedby=\"caption-attachment-2241\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2241\" src=\"https:\/\/jobtest.vn\/hrblog\/vi\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-2-300x292.jpg\" alt=\"Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Nike 2\" width=\"600\" height=\"584\" srcset=\"https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-2-300x292.jpg 300w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-2-1024x997.jpg 1024w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-2-768x748.jpg 768w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-2-150x146.jpg 150w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-2-696x678.jpg 696w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-2-1068x1040.jpg 1068w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-2-431x420.jpg 431w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-2-50x50.jpg 50w, https:\/\/jobtest.vn\/hrblog\/wp-content\/uploads\/2021\/12\/Phan-tich-mo-hinh-SWOT-cua-Nike-2.jpg 1256w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2241\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh SWOT s\u01a1 l\u01b0\u1ee3c c\u1ee7a Nike<\/figcaption><\/figure>\n<h2><span id=\"10_Ket_luan\"><strong>10\/ K\u1ebft lu\u1eadn<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, b\u00e0i vi\u1ebft \u0111\u00e3 \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn. Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 m\u00f4 h\u00ecnh SWOT, c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e2n t\u00edch SWOT c\u00f9ng nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 th\u00e0nh l\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 SWOT hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch<\/span><b> ma tr\u1eadn SWOT<\/b><span style=\"font-weight: 400;\"> lu\u00f4n l\u00e0 c\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean l\u00e0m n\u1ec1n t\u1ea3ng cho m\u1ecdi b\u01b0\u1edbc ti\u1ebfp theo trong chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh t\u1ea7m quan tr\u1ecdng \u0111\u00f3 m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n nghi\u00eam t\u00fac \u0111\u00e1nh gi\u00e1 c\u0169ng nh\u01b0 nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng ph\u00f9 h\u1ee3p cho c\u00e1c m\u1ed1i \u0111e d\u1ecda c\u00f3 th\u1ec3 x\u1ea3y ra.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 ma tr\u1eadn SWOT v\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 n\u00f3.<\/span><\/p>\n<p>Source: <a href=\"https:\/\/jobtest.vn\/vi\">Jobtest<\/a><\/p>\n<p>T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/12\/20\/swot-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">How to Do a SWOT Analysis for Your Small Business (with Examples)<\/a>\u00a0\u2013 WordStream<\/li>\n<li><a href=\"https:\/\/articles.bplans.com\/how-to-perform-swot-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Do a SWOT Analysis for Better Strategic Planning<\/a>\u00a0\u2013 Bplans<\/li>\n<li><a href=\"https:\/\/ctb.ku.edu\/en\/table-of-contents\/assessment\/assessing-community-needs-and-resources\/swot-analysis\/main\" target=\"_blank\" rel=\"noreferrer noopener\">Section 14. SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats<\/a>\u00a0\u2013 Community Tool Box<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c1\/ SWOT l\u00e0 g\u00ec?2\/ Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?3\/ SWOT \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c n\u00e0o?4\/ H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh SWOT4.1 Strength \u2013 Th\u1ebf m\u1ea1nh4.2 Weakness \u2013 \u0110i\u1ec3m y\u1ebfu4.3 Opportunity \u2013 C\u01a1 h\u1ed9i4.4 Threat \u2013 R\u1ee7i ro5\/ Ph\u00e2n t\u00edch PEST l\u00e0 g\u00ec?6\/ C\u00e1ch ph\u00e2n t\u00edch v\u00e0 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SWOT chi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/posts\/2227"}],"collection":[{"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/comments?post=2227"}],"version-history":[{"count":3,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/posts\/2227\/revisions"}],"predecessor-version":[{"id":2303,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/posts\/2227\/revisions\/2303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/media\/2228"}],"wp:attachment":[{"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/media?parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/categories?post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobtest.vn\/hrblog\/wp-json\/wp\/v2\/tags?post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}