60% Focus Digital Marketing
• [ Marketing Planning & Brand Management ]
- Proposed marketing plan with buy-ins and cross-functional teams for various brands under Global HRDC.
- Set up annual KPI set to get buy-insfrom Board of Directors.
- Oversaw daily marketing activities for Jobtest.vn brands under Global HRDC Group.
• [ Communications & PR ]
- Took charge of all communications and press releases for Jobtest and other products of Global HRDC.
- Created and maintained media relations, as well as executed PR initiatives to achieve communicationobjectives.
• [ Content Development and Management ]
- Oversaw all content development, including daily blog articles, sales collaterals, brand collaterals, eventmaterials, VIP workshops and seminars’ materials, internal and external reports and CEO’s communications.
- Managed email marketing efforts, including daily focus emails, weekly newsletters, campaign emails, and internal and external communications.
• [ Project and Online Campaign Management ]
- Led and coordinated efforts to develop Jobtest.vn, Jobtest’s main content hub.
- Managed digital/online campaigns from start to finish, including brainstorming, planning, working with agencies, executing, and tracking, analyzing and reporting results.
• [ Event Management ]
- Led the efforts to organize press conferences, in consultation with event team.
- Jobfair, workshop,….