Take responsibility for deploying strategies, policies and actions plan of company. He/she is in charge defining concept for brand, managing its development and expansion thereafter; also taking reponsibility for financial figures, resources management, implementation of the procedures and action plans in order to achieve indicated targets.
- Aligh the company around the brand's direction, choices, tactics and crystalize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and stratrgies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Brainstorm new and innovative growth strategies
- Lead the implementation of new projects, set up team, control resources and progress
- Monitor market trens, research consumer markets and competitors' activities to identify opportunities and key issues
- Oversee merchandising activities, merchandising aids for stores, identify new wholesale opportunities for growth, maintain a healthy inventory for all categories
- Develop strong & productive relationships across all the business divisions
- Improve customer satisfaction continuously. All of his/her decisions ahould be based on optimization of management and operations indicators of assigned scope: Turnover, margin, average shopping basket, frequency, expenses, stock, shrink & losses, productivity, results of exploitation, and compliance with the budget...
- Measure and report performance of all business campaigns, and assess against goals (ROI and KPIs)
- Analyze and anticipate changes about human resources
- Enhance the development of talents and expand promotion opportunities, propose necessary information to increase productivity
- Other tasks assigned by superiors